Steiner Revenue — Fractional CRO for founder-led B2B

The shift

You don’t need more reps. You need someone to own revenue.

Most founder-led B2B companies under €20M try to grow by adding salespeople — and ask them to create pipeline from cold, with weak messaging, an invisible founder, and no system behind them.

The bottleneck was never rep effort. It’s the absence of a commercial strategy and the engine to execute it. That’s a revenue-leadership job, not a hiring problem — and at your stage you don’t need a full-time CRO to do it.

What I own

A revenue chief, fractionally.

01
Revenue strategy & the number. I own the commercial strategy and forecast, and I’m accountable for the pipeline and growth that come out of it.
02
Direction of your sales leaders. I set priorities and direct your team leads — I work above the reps, not in place of them.
03
The distribution engine. Positioning, founder-led visibility, outbound infrastructure, and sales enablement — built once, run weekly.
04
One command rhythm. A weekly cadence that pulls sales, marketing, content, and outbound into a single coordinated machine.

The method

Apex — the system I run inside your company.

What makes this a different kind of CRO engagement: I don’t just manage a pipeline, I build the machine that fills it. Seven components, one operator, measured against revenue.

Commercial positioning — ICP, narrative, proof

Founder & team distribution — market visibility

Outbound infrastructure — data, deliverability, sequences

Sales enablement — assets reps actually use

Embedded content operator — I bring them in & lead

GTM command rhythm — weekly coordination

Pipeline measurement — sourced accounts, revenue lift

Revenue accountability — the number, owned

The engagement

Built to be deep, not diluted.

Commitment6-month minimum, quarterly go/no-go

AuthorityNamed ownership of revenue strategy

RhythmWeekly command meeting with the founder

CapacityA small number of clients — by fit

InvestmentDiscussed on the call

Best fit: founder-led B2B, €2–15M revenue, a sales team already in place, and a founder ready to be visible and decide fast.

Should your company be running revenue as a system?

A 30-minute call: where you are, where you’re going, and whether the fit is real.

Book a 30-minute call